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Price ProbeĀ is an information resource providing real-time access to promotional activity and pricing.

PriceProbe

Powerful analytics for a competitive advantage

  • asses promotional roi dollar bill icon

    ASSESS PROMOTIONAL ROI

    Measure the return on investment of promotions and assess the effectiveness of the advertising metrics.
  • competitor comparison persons group icon

    COMPETITOR COMPARISON

    Track promotional effectiveness and analyse against competitor promotional activity.
  • comparitive price trends increase graph icon

    COMPARITIVE PRICE TRENDS

    Trend product pricing over time and view in context of category and/or competitor brands.
  • consumer behaviour trolley cart icon

    CONSUMER BEHAVIOUR

    Offers insight into consumer behaviour in aid of forecasting future trends.
  • real time data clock icon

    REAL-TIME DATA

    Real-time access to crucial promotional information for quick response time and competitive advantage.
  • retail promotion stats statistic icon

    RETAIL PROMOTION STATS

    Price Probe supplies statistical reports on promotional activities by retailers for products by SKU level.
  • promotional efficacy dart arrow on target icon

    SHARE OF VOICE STATISTICAL ANALYTICS

    Modelled through a synergy with Till sales data by brand and share of retail.
  • online web access computer icon

    Online WEB ACCESS

    Assessed easily via a centralised web portal.
  • advert preview search magnifying glass icon

    ADVERT PREVIEW

    View the adverts online, linked to individual product pricing.

Comprehensive information at
your fingertips.

SEARCH

Comparing competitor retail promotional pricing by region, publication, and promotion start and end date. Simply, click to view the advert image to verify pricing

STATISTICS

View Share of Voice by brand, retailer and/or by region, from various perspectives. Our graphically interactive reports allow a comprehensive view of Brand Charts by Retailer Share, and vice versa. This allows clients to visually understand retailer, brand and category specific promotional strategies and trends.

REPORTS

Report Search allows users to select an entire category and date range to view all relevant promotional data. This data view is interactive through filters on RETAILER, DATE, SEGMENT, REGION, PACK SIZE and BRAND.

NEWS

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